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Read more about the article Designing a Purpose Worth Activating

Designing a Purpose Worth Activating

  • Post author:Shilpa Gadhok
  • Post category:Business
  • Post last modified:October 2, 2024

Looking to design a purpose worth activating? Check out these Do's and Donts to get the most value out of your brand's north star.

Continue ReadingDesigning a Purpose Worth Activating
Read more about the article The Road To SEE(ing) GOOD

The Road To SEE(ing) GOOD

  • Post author:Shilpa Gadhok
  • Post category:Business
  • Post last modified:October 2, 2024

Founder & CEO, Shilpa Gadhok, shares her story on why she started SEE GOOD STRATEGY GROUP, a brand strategy & social impact consulting firm, and what she sees as the future of business.

Continue ReadingThe Road To SEE(ing) GOOD
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Like what you SEE?

For updates, industry news, and thoughts from our Founder

Transforming the Next
Generation of Leaders.

Quick Links

  • About
  • Services
  • Contact
  • Blog

Support

  • Privacy Policy
  • Terms & Conditions

© 2024 SEE GOOD STRATEGY GROUP

Unleashing Your Personal Magnetism & Executive Presence

While there is no “one size fits all” to leading & influencing, research shows that the most sought-after thought leaders offer two critical characteristics: charisma & trust. A charismatic leader can capture the room’s attention, hold the audience’s interest, and leave a memorable impression. In this seminar, we’ll unlock the essence of executive presence by showing you how to use charisma to communicate your ideas with conviction, engage in meaningful conversation, and command attention in a way that goes beyond your formal title.

Designing Impactful Recommendations

Another meeting and yet another hour spent going in circles on a business-critical decision? We’ve all been there. But what if we could simplify our message and clarify our direct ask? Join us to learn the art of crafting laser-focused recommendations that cut through the clutter and resonate with senior leaders. Discover how to convey complex ideas succinctly, without sacrificing clarity, so you’re not just attending meetings, but driving them with well-organized narratives that empower swift, informed decisions.

The Psychology of Influence: Shaping Minds & Choices

In the brand world, influence is all around us: we build brands that influence behavior in the market, we work with influencers to advocate for our brands, and we influence our leaders and teammates every day to execute plans and strategies we develop. What if you could find ways to sharpen this skill, empower the behavior change you’re seeking, and unlock the magic of persuasion in your work? Join in for the fun!

Pitch Perfect: Mastering Creative Evaluations & Feedback

How do you spot a great creative campaign idea? How do you help your team make it even better? In this workshop, you’ll learn how to spot the winning idea that connects with your audience and helps your brand grow. We’ll also dive into the secrets of giving feedback that inspires and motivates creative teams to deliver their best work. By the end, you’ll be equipped to champion ideas that make a real impact and build strong, creative partnerships in the process.

The Magic Lamp: Unleashing the Creative GenieUS

The creative process is the art behind the science of brand building. Find out how to unleash the inner genius of the creative team by unlocking what helps and what hurts in the creation of big ideas. This workshop dives into the mindset of creative and account directors, helping you get a Behind the Scenes look at the process. Join in to equip yourself with the right tools to help you manage ground-breaking work, so the creative process is a smooth and impactful experience for all involved. This is a crowd favorite!

Briefly Speaking: Crafting Powerful Creative Briefs

Ever wondered how to unlock those big, bold ideas from your creative teams that also move the needle on the business? In this workshop, we’ll dive deep into the art of brief-writing. Discover the secrets behind clear and compelling briefs, how to structure them, and uncover the best practices that top agencies swear by. By the end, you’ll know how to craft briefs that not only inspire bold ideas but also hit those business goals square on.

Insight vs. Observation – Mastering Brand Understanding

In this workshop, we’ll unlock the difference between observation and insight. They’ll discover why insights are crucial for sparking creative ideas and business strategies, and how to spot them effectively. Through practical exercises and examples, they’ll practice identifying insights that uncover what really matters to consumers. By the end, they’ll be equipped with practical tools to apply these insights, helping their brands connect more deeply with their audiences and drive successful strategies.

POV Power-Up: Think Outside the Boss

The best brands have a strong point of view. The best brand builders lead with theirs. In this masterclass, we’ll uncover the importance of owning your perspective and showing up as a thought leader, even in the most difficult situations. Through hands-on exercises, teams will learn how to craft a compelling stance and practice delivering it, so they can drive real impact, influence decisions, and prove their value where it matters most.

Data Inquiry: Crafting Questions for Effective Brand Analysis

This workshop is perfect for associate brand or marketing managers who want to level up their data game. It’s all about asking the right questions—because without them, data is just noise. We’ll show teams how to dig deeper, find the story behind the numbers, and turn insights into action. They’ll leave with sharper instincts and real-world tools to make data work for your brand strategy.

The Leadership Balance – Managing Up & Down with Precision

Master the delicate art of managing expectations both up and down the leadership ladder. In this masterclass, you’ll learn how to effectively communicate and align with your managers while advocating for your team’s needs. Discover and practice tools for navigating shifts in direction, ensuring your team remains engaged and informed with priorities change. This masterclass empowers you to lead confidently from the middle.

Leading with Clarity – Roles, Responsibilities & Expectations

Effective leadership begins with clear communication and well defined roles. In this seminar, managers will learn the importance of establishing clarity across team responsibilities and the art of setting and managing expectations. Discover practical strategies to align your team’s efforts, reduce misunderstandings, and foster a culture of accountability so your team knows exactly what is expected and how to achieve it!

The Empathy Era – Creating a Culture of Trust

Humans are an organization’s most critical asset. Without an engaged and motivated workforce, a workplace quickly falls apart. However, humans are also the most complex asset for organizations to manage – think about it: we all encounter many shifts, pitfalls, and upswings in our daily lives. In a world where current events and economic shifts continue to be heavy and impact the mental health of employees, there is a new era of leadership emerging: The Empathy Era. In this workshop, we will put into practice the principles of leading with trust, vulnerability, and doubling-down on building a culture that transforms workplace performance, reduces employee turnover, and builds a community to help unleash each individual’s human value proposition.

The Art of the Pivot: Leveraging Situational Leadership to Maximize Potential in Changing Times.

As recent years have shown, the dynamics of work and team culture will continue to face disruption. Today’s leaders must adapt to meet their team's needs while developing their employees' skills toward individual goals. Mastering when to champion, support, celebrate, and provide feedback is essential for impactful leadership. In this workshop, we'll cover the foundations of Situational Leadership and how to use this model to maintain your team's momentum.

The Power of Voice – Mastering Tonal Impact for Persuasive Communication

When you walk into a room or go up on a stage, do you find your voice shaking? When presenting in a meeting, do you wonder if you were impactful enough in communicating your message or idea? Our voices are one of the most critical vehicles through which our message is relayed. Unlock the full potential of your voice in this dynamic workshop designed to elevate your communication skills. Learn how to harness tone, pitch, and strategic pauses to captivate your audience, deliver your message with maximum impact and turn your voice into a powerful tool for influence.

Briefly Speaking – Crafting Powerful Creative Briefs

Ever wondered how to unlock those big, bold ideas from your creative teams that also move the needle on the business? In this workshop we’ll dive into the art of brief-writing. Discover the secrets behind clear and compelling briefs, how to structure them, and how to uncover the best practices that top agencies swear by. By the end, you’ll know how to craft briefs that not only inspire bold ideas but also hit those business goals square on.

Unleashing Your Personal Magnetism & Executive Presence

While there is no “one size fits all” to leading & influencing, research shows that the most sought-after thought leaders offer two critical characteristics: charisma & trust. A charismatic leader can capture the room’s attention, hold the audience’s interest, and leave a memorable impression. In this seminar, we’ll unlock the essence of executive presence by showing you how to use charisma to communicate your ideas with conviction, engage in meaningful conversation, and command attention in a way that goes beyond your formal title.

Designing Impactful Recommendations

Another meeting and yet another hour spent going in circles on a business-critical decision? We’ve all been there. But what if we could simplify our message and clarify our direct ask? Join us to learn the art of crafting laser-focused recommendations that cut through the clutter and resonate with senior leaders. Discover how to convey complex ideas succinctly, without sacrificing clarity, so you’re not just attending meetings, but driving them with well- organized narratives that empower swift, informed decisions.

The Psychology Of Influence – Shaping Minds & Choices

The average person influences approximately 10,000 people in their lifetime. That’s a lot. But many times, we do it without even realizing that we are, because to influence is a natural part of how we navigate our lives, relationships, and our work. What if you could find ways to sharpen this skill, empower the behavior change you’re seeking, and unlock the magic of influence in your work? Join in for the fun!

HOW to Learn & Ask Questions

We’ve spent our lives learning and asking questions, but how often do those questions truly uncover the core of the challenges we face? Charles Kettering once said, “A problem well stated is a problem half solved.” This workshop will take you beyond the basics, revealing the art of active listening and the science of diagnostic questioning. You'll not only learn to ask smarter questions but also to frame them in ways that swiftly expose the root of any issue, paving the way for faster, more effective solutions.

Insight vs. Observation – Mastering Brand Understanding

In this workshop, teams will learn the difference between observation and insight. They’ll discover why insights are crucial for sparking creative ideas and business strategies, and how to spot them effectively. Through practical exercises and examples, they’ll practice identifying insights that uncover what really matters to consumers. By the end, they’ll be equipped with practical tools to apply these insights, helping their brands connect more deeply with their audiences and drive successful strategies.

POV Power-Up: Show Up As A Thought Leader

This engaging workshop is designed to empower mid-level managers to lead with confidence & clarity. Discover the significance of articulating your point of view, backing it up with rationale, and learn how this skill can enhance decision-making across your organization. This course is a practical guide with actionable exercises to get you feeling comfortable and confident to show up to drive impact & influence in the organization.

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Together, we will unlock the secrets to nurturing meaningful connections. Whether with coworkers, vendors, partners, or senior leadership, participants will explore essential strategies for building and maintaining sincere relationships. Through practical insights and interactive discussions, attendees will learn how genuine connections foster trust, collaboration, and mutual support, empowering them to build stronger, more fulfilling relationships both professionally and personally.

Designing Impactful Recommendations

Another meeting and yet another hour spent going in circles on a business-critical decision? We’ve all been there. But what if we could simplify our message and clarify our direct ask? Join us to learn the art of crafting laser-focused recommendations that cut through the clutter and resonate with senior leaders. Discover how to convey complex ideas succinctly, without sacrificing clarity, so you’re not just attending meetings, but driving them with well- organized narratives that empower swift, informed decisions.
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